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Popcast (Deluxe): Is TikTok Done? 4 Crises Holding the App Back

by 29 February 2024 · Music Apps

This week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:

  • What made TikTok so addictive and effective in the past

  • The introduction of TikTok Shop and the commercialization of the For You Page

  • TikTok’s golden era: Charli D’Amelio, Addison Rae, the Hype House

  • Recent TikTok bright spots: Pookie & Jett

  • Innovations in TikTok narrative formats

  • Durational content on TikTok

  • TikTok’s decreasing reliance on the music industry and its cold war with Universal Music Group

  • Throwback TikTok songs of the week from ppcocaine feat. NextYoungin and Gucci Mane

  • Snack of the week

Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.

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