Desperados Dance Club app raises money for charities through dance

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Beer brand, Desperados, has released a new and improved dance-powered app, Dance Club, with brand new functionality, enabling partygoers to dance from anywhere at any time, earn rewards and raise cash for charity.

Backed by recent research from the brand which indicates the positive impact of dancing on mood and well-being, the updated app, developed by Robot Kittens, aims to elevate consumer spirit, while offering an unparalleled customer experience. A campaign to support the app, created in partnership with innovation consultancy, We Are Pi, and experiential agency, Jack Morton, showcases how dancing can release endorphins, lift consumer spirits and help people ‘let loose’.

Desperados commissioned Censuswide to carry out a survey among 2,500 consumers aged over 18 in the UK, US, Germany, Belgium and Spain between 17 July and 21 July 2023. A significant 82 per cent of respondents said that engaging in daily dancing helps them unwind and alleviate stress from their daily lives.

Consumers can also raise money for good causes using the app. Each dance step taken on the app raises funds for charities that champion inclusivity, such as Stonewall and Women in Music, in a bid to make dance floors across the globe a safer and more accessible space for all.

This follows Desperados’ previous Rave to Save campaign that saw partygoers tune into a series of parties to dance and raise cash for charity. This raised €165,000 (£141,700) for Stonewall and Women in Music. This year, the brand has committed to bigger and better, aiming to create a more welcoming and accepting dancefloor environment for all. These contributions, it said, are attracting Gen Z, a generation particularly sensitive to brand experiences and “money can’t buy” rewards.

“For three years, we’ve been able to support important causes close to our hearts thanks to our app Dance Club,” said Rutger van der Stegen, Global Head of Desperados. “Through this initiative, we strive to bring people together, celebrate life and create memorable experiences while making positive impacts on the world.”

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