Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Share

Grindr considers ‘a la carte’ travel service for hookup app

0 0

As consumers look to dating apps to fulflil diverse needs for connection, Grindr explores travel services that extend beyond one-night stands. Olivia Palamountain reports

Grindr, the king of gale male and trans dating apps, is looking to enhance the appeal of its service by introducing new features focused on long-term dating, travel and professional networking.

Despite navigating a rollercoaster journey since its public debut in November 2022, CEO George Arison remains optimistic about its future and has a slew of new ideas to buoy growth.

Inspired by Uber’s diversification into food delivery, paid features are now in the pipeline, joining the likes of dating app Tinder, which launched an invitation-only premium membership worth US$499 a month last year.

These include premium “à la carte travel services”, catering to users’ interests in travelling to events such as Aspen Gay Ski Week and New Year’s Eve in Rio de Janeiro.

Additionally, Grindr is testing innovative features such as Teleport, allowing users to pin their profile in a new location for an hour to connect with others ahead of a trip.

In line with expanding Grindr’s offerings beyond casual hookups, Arison also cited a survey Grindr conducted last year that found that while 88 per cent used the app for casual interactions, roughly half said they also used it for dating and long-term relationships.

SplitMetricsLifestyle Report finds many app users are craving for meaningful relationships and want to find a soulmate, with mobile publishers are now adapting to these changes.

Some of them are strengthening their discretion policy by setting boundaries between dates. Others create niche apps to satisfy the emotional needs of different users. Some apps in the dating category are going further and offer setting up friendly connections alongside romantic relationships.

Echoing these findings, in summer 2021, Globetrender reported on the launch of Bumble Brew, a “safe space” cafe for real-life meet-ups in the city of New York by Bumble – the only app where women make the first move.

Despite its strides, Grindr faces challenges in redefining its brand perception, with some users questioning Grindr’s ability to evolve beyond its hookup reputation.

“As you get older . . . you kind of want something more meaningful,” Ayodeji Rotinwa, a 33-year-old Nigerian native who has been an on-and-off Grindr user for seven years told The Financial Times. Even so, he said, “the belief is that you cannot find that on Grindr”.

That said, by catering to a larger spectrum of user needs, Grindr is reflecting a commitment to innovation and adaptation in a dynamic landscape.

 

You may also like...