Rewarding Dance Apps : Desperados Dance Club

Heineken brand Desperados is building on the success of the Rave to Save app it launched in 2021 with an all-new app called Desperados Dance Club. While the previously launched app was created to help people convert their dance moves into donations to support nightclubs impacted by the pandemic, the new app is designed to reward users as long as they keep dancing.

The app, now available across the UK, Europe and Africa, will be updated with new incentives on a monthly basis and users who accumulate 500 dance steps can unlock a playlist of “guilty pleasure” tunes, including tracks like ABBA’s Dancing Queen.

Ultimately, the aim of this initiative is to use the mood-boosting power of dance to connect with Gen Z.