Spark Pitch Deck That Raised YouTuber Moriah Elizabeth $2.5 Million

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Popular arts and crafts YouTuber Moriah Elizabeth, who rose to renown for repainting Squishies and other toys, announced this week a $2.5 million seed round for her one-year-old startup, Spark, a digital art platform. 

The round was led by Denver-based Konvoy Ventures, an early-stage firm focused on the gaming space, with participation from Long Journey Ventures.

Spark emerged from Night Labs, the venture studio division of the digital talent management company Night Media, which reps Elizabeth as well as other top YouTubers like Jimmy “MrBeast” Donaldson, Preston Arsement, and Safiya Nygaard. 

Night Labs partners with third parties to build creator-fronted businesses, including two startups by Donaldson: MrBeast Burger, a joint venture with ghost kitchen incubator Virtual Dining Concepts, and Feastables, a snack brand cofounded by former RXBar president Jim Murray. 

Elizabeth’s cofounder at Spark is gaming veteran Laura Mae Brown – who has held previous roles at Riot Games, Electronic Arts, and Amazon, and most recently served as VP of product for WW (formerly Weight Watchers). Brown serves as Spark’s CEO. 

The free app, currently sitting at No. 5 on Apple’s app store charts in the “Graphics & Design” category, furnishes a digital canvas enabling users to make basic art with their fingers or a stylus. It aims to streamline the creative process with simple tools and pre-drawn assets, patterns, and animations.

In a video introducing the platform, Elizabeth noted that upon firing up the app, Spark provides users with three creative prompts. It also lets users check out the creations of other members in the community via a so-called “inspiration gallery.” A multiplayer mode can be accessed for collaborative projects – with users teaming up to design the different body parts of a monster, for instance.

“You’re not going to make the most complicated, realistic art on here,” Elizabeth explained in the video. “It’s more just about the experience of being creative.”

Funds will be allocated to expand Spark’s art tools and gamified collab features, the company said.

You can check out the pitch deck that it used to raise its seed round below.

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