Thousands Of Missourians Access Betting Apps For Super Bowl

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While sports betting in Missouri isn’t legal, that didn’t stop Missourians from trying to access legal sportsbooks ahead of last weekend’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers.

More than 40,000 Missouri mobile sports betting accounts recorded 431,000 geolocation checks on Super Bowl weekend, according to data from sports betting geolocation firm GeoComply. That’s a 51% increase from the prior season’s Super Bowl.

Of the geolocation checks, which occurred on Feb. 10 and 11, 48% of them were from bettors accessing legal betting apps available in Kansas. Another 37% were bettors accessing legal apps available in Illinois. Users attempting to access those apps while in Missouri were blocked from wagering on the platforms.

The hometown Chiefs ultimately won the Super Bowl, winning outright as a 2-point betting underdog. Quarterback Patrick Mahomes won Super Bowl MVP honors for the third time. Kansas City enters the 2024-25 season among the Super Bowl favorites again.

Courtesy of GeoComply

Missouri not the only one

Other states in the process of considering legalizing mobile sports betting saw similar trends over Super Bowl weekend.

“GeoComply’s insights shed light on an undeniable trend: the appetite for legal online sports betting is strong and growing,” GeoComply’s press release said. “Despite the clear consumer demand, several states remain on the sidelines, locked in legislative debates over the future of sports betting within their borders. This hesitancy has resulted in a notable missed opportunity, especially during one of the most bet-on events in American sports — the Super Bowl.”

In Mississippi, GeoComply reported more than 10,000 sports betting accounts recording over 120,000 geolocation checks during Super Bowl weekend. That’s a 52% increase in geolocation checks compared to last year’s Super Bowl.

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Data in Georgia revealed 70,000 geolocation checks, an 87% increase from last year. There were 35,000 geolocation checks in Alabama, a 78% increase. Minnesota saw 31,000 geolocation checks, a 17% increase from the prior year.

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