An inclusive fitness app lands in Brazil

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Welcome to our Tech Roundup, where we bring you the biggest stories in technology and innovation in Brazil and Latin America. This week: Making it easier for people with disabilities to exercise is the motto of a new fitness application, the first of its kind.

A fitness app aimed at people with disabilities

Accessercise, an app co-created by Lebanon-born, British Paralympic powerlifter Ali Jawad and his former agent and fellow British athlete Sam Brearey, is landing in Brazil. 

State of play. The app is set to roll out in the second half of 2024, offering more than 400 video lessons for people with disabilities. 

  • The app’s beta version is already live in the United Kingdom and Ireland, and later this year it will also be launched in Ukraine. Mr. Brearey had spent five years in the country, co-founding the app there and only leaving after the Russian invasion. However, part of the development team remains on Ukrainian soil.
  • Mr. Jawad didn’t disclose how many users the app has in the United Kingdom.

Backdrop. “While growing up, I didn’t see several people like me in the gym, and I wondered what made me special. Fast forward to the first phase of the lockdown of the Covid pandemic,” Mr. Jawad tells The Brazilian Report

  • “Loads of fitness apps were being used by people to stay fit and active, and I thought to myself that there must be a fitness app for disabled people. Within a couple of hours, I found that 71,000 fitness apps were available globally, but none catered especially…
Fabiane Ziolla Menezes

Former editor-in-chief of LABS (Latin America Business Stories), Fabiane has more than 15 years of experience reporting on business, finance, innovation, and cities in Brazil. The latter recently took her back to the classroom and made her a Master in Urban Management from PUCPR. At TBR, she keeps an eye on economic policy, game-changing businesses, and people driving innovation in Latin America.

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