Netflix Model May Save India’s Online Learning Apps

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One summer morning nearly two years ago, 127,000 Indian teenagers thronged the internet — not for an online rock concert, but a test-prep session.

For Physics Wallah, which coaches aspirants for punishing engineering and medical school entrance exams, this was the largest live lecture the edutech had ever run, though its regular classes also pack 50,000 learners nowadays. And it all happens in real time: If anyone gets stuck, standby instructors are available in chat rooms or over video calls, with artificial intelligence helping to predict the parts students are likely to find difficult.

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